DigiPlex recognised for outstanding marketing performance
DigiPlex, the Nordic leader for innovative and sustainable datacentres, has received several prestigious awards for their innovative datacentres. Now, DigiPlex has been recognised for an innovating culture that extends beyond its technical developments, being shortlisted for “best marketing team” and “best marketing campaign” at the annual Global Carrier Awards 2017. DigiPlex is the only datacentre operator to be shortlisted for these two marketing awards.
The Global Carrier Awards are the most prestigious of their kind in the telecom and carrier industry. The awards ceremony will be attended by over 400 senior executives and take place during Capacity Europe 2017, the largest annual meeting in Europe for the global carrier community, attended by over 2000 key decision makers. The awards recognize innovation, vision and excellence and are independently judged by a panel of telecom analysts, industry experts and Capacity magazine’s senior editorial team.
"At DigiPlex, we want to make every aspect of the business innovative and high preforming. This shortlisting is extremely special for us as it both signifies our innovative company culture and represents recognition by our peer industry of carriers. Building a strong Nordic brand is part of our core strategy and the exponential results of the marketing transformation positions us for continued rapid growth", says DigiPlex CEO, Gisle M. Eckhoff.
Under the leadership of CMO Fredrik Jansson, DigiPlex has conducted several major changes in their marketing and communications operations. Numerous innovations including the introduction of a new brand identity, a shift to thought leadership led messaging, joint brand initiatives with customers and a complete channel transformation have increased the company’s reach in traditional and social media by over 1000% respectively.
"I am honoured that we, as the only datacentre marketing team, have been selected as finalists in these prestigious awards. This recognition is a testimony to the rapid evolution of our brand, highlighting the reputation we have built with our clients, the carrier community and the datacentre industry at large," says DigiPlex CMO, Fredrik Jansson.